Australian Toy and Hobby Fair (Winner Best Stand Award 2013)
Headstart is a leading player in the business of toys in Australia. Headstart’s management believe passionately in the power of brand marketing and represent an enviable stable of brands in the toy industry.
Headstart briefed us to create individual brand statements for each product within the stand (some large, some small) and to present them in a harmonious flowing order.
We responded with a design that is more open to the front, bright and light-filled with strong overhead lighting united with a large white raised floor.
Each brand has uniform graphic treatment but at different scales, showcasing the “now” brands in the key positions