CASE STUDIES
Henry Schein
ADX
Australian Dental Exhibition
Exhibition partner since 2003
Since 2003, Henry Schein has partnered with 3D Comm to design, develop and deliver its exhibition presence across Australia.
As Australia's largest dental distributor, Henry Schein's product range spans "Everything Dental" – from dental chairs and advanced diagnostic equipment to instruments and everyday consumables. Their exhibition environments need to bring this extensive and diverse range together in a clear, cohesive and engaging way.
ADX, Australia's major dental industry exhibition, is held annually and rotates between capital cities. As the exhibition's largest exhibitor, Henry Schein brings together multiple adjoining stand spaces to create a substantial presence on the show floor.
3D Comm works closely with the Henry Schein team to develop an integrated stand design that accommodates their extensive product range while carefully considering product display, equipment demonstrations, visitor flow and interaction. The result is an environment that is visually engaging and highly functional, drawing visitors into the stand while giving Henry Schein's team the space to effectively present and demonstrate their products.
Throughout the year, we also design and deliver a number of smaller custom exhibition stands for Henry Schein at industry events around Australia, adapting the design and product mix to suit each individual show.
After more than two decades working together, our relationship with Henry Schein is a genuine partnership. Our in-depth understanding of their products, people and exhibition requirements allows us to continually evolve their exhibition presence while maintaining a strong and recognisable Henry Schein identity.
"As always great to work with the team at 3D Comm, everything ran so smoothly this year. I have had a lot of feedback to say this was the best design we've done and how impressed they were with it."
Conor Hillis
Henry Schein