Process
Good stands start with good planning.
Our six-stage process keeps you involved at every step, from the first conversation about your objectives to a review of the results once the show is over.
The Brief
Every project starts with a detailed brief covering your objectives, budget, products, market and lead times. No one knows your business better than you, so we ask the right questions to identify must-haves, constraints and opportunities early. From there, we give you a clear sense of how the project will unfold and how we’ll work together to get the result you need.
Explore & Conceive
We take time to research your brand, market and products to understand your positioning, then explore the possibilities — colours, materials, layout, lighting, technology and interactivity. Creative ideas are matched with practical stand solutions to conceive a showcase that’s visually engaging, on-brand and relevant to your industry — effectively, a three-dimensional advertisement for your business.
Develop & Quote
Our team translates the strongest ideas into a customised design concept, presented through colour renders, CAD plans and a detailed written description. Alongside the concept, we provide an itemised quotation that breaks down costings clearly, so you can see exactly where your budget is allocated before committing to production.
Feedback & Revisions
Your feedback shapes the next stage. We listen closely, then fold your input back into the design — revising, refining and enhancing the concept until it’s right. This step is critical to getting the project exactly on-brief and ensuring the finished stand stands out in a competitive show environment.
Fabricate & Install
Once the project is documented and approved, we schedule production. From here, our team manages every detail — from workshop fabrication through to on-site installation and the logistics coordination in between. We oversee every aspect of your stand’s preparation, so it’s bumped-in and fully ready before doors open.
Review & Reflect
After the show, we ask you to review the project — what worked, what didn’t, and what could be improved next time. Did it generate leads and sales? Was it noticed, talked about or awarded? This feedback helps us refine our approach and continue meeting the evolving needs of our clients and the industry.
FAQ
Common questions clients ask
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The cost depends on the stand’s size, complexity, materials and features, and whether it’s a one-off build or designed for reuse. Smaller custom stands generally range from around $20,000–$50,000 AUD, while larger or more complex stands can range from $50,000 to $150,000+.
Because we manage design through fabrication under one roof, you receive a single itemised quote covering the complete project, so you can see exactly where your budget is allocated.
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It helps to know the event you’re exhibiting at, your stand size and location on the floor plan, your objectives and budget range, and any features you’d like included, such as AV, lighting, product displays or meeting areas. If you have the event’s exhibitor manual or floor plan, send it through as well.
Sharing these details early lets us recommend options that suit your priorities and avoid unnecessary costs.
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Most custom exhibition stands need 12 to 24 weeks from briefing through concept approval to installation. That covers consultation, 3D design, revisions, engineering, fabrication, graphics production and logistics. Larger structures take longer. The Lexus Design Pavilion at Flemington, a 20m x 10m two-level structure with a rooftop garden, needs a build phase of around three months on its own.
If your deadline is tighter, we can often take on express projects, depending on scope and availability.
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For established trade shows such as ADX, APP, ARBS or PAX Australia, we recommend getting in touch at least three to six months ahead, and earlier for large or highly customised stands. This leaves time to explore design options, work through approvals with the event organiser and schedule fabrication without compromise.
Engaging early matters most if your stand has complex technical requirements or involves a competitive design tender.
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3D Comm follows a six-stage process:
The Brief: your objectives, budget, products, market and lead times
Explore & Conceive: research and concept exploration
Develop & Quote: colour renders, CAD plans and an itemised quote
Feedback & Revisions: refining the design with your input
Fabricate & Install: production, logistics and bump-in
Review & Reflect: a post-show review of results
One team manages every stage, from concept and CAD through to fabrication, installation and pack-down, so you have a single point of contact throughout.
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Our service typically includes:
Project management
Custom 3D stand design
Fabrication and manufacturing
Graphics and branding
Lighting, AV and interactive displays
Furniture and display solutions
Transport and logistics
Installation and dismantling
Storage and maintenance for future events
The exact scope is confirmed in your quote, so you know what’s included and what may need to be arranged with the event organiser, such as power connections or rigging points.
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Yes. We’re based in Keilor Park, Melbourne, and design and build exhibition stands for venues across Australia, including Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra and the Gold Coast. Our team understands venue regulations, exhibitor requirements and bump-in/bump-out schedules, and manages freight and installation wherever your event is held.
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Yes. Every design takes into account the event’s exhibitor manual and venue rules. These can cover stand height, boundaries, structural and rigging approvals, electrical services, fire safety and materials.
If you send the event name, your stand location and any exhibitor documents early, we can check requirements during design rather than after fabrication has started.
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Yes. Our own team handles installation and dismantling (bump-in and bump-out) as part of the complete project, along with transport to and from the venue. We plan delivery and access around the venue’s schedules and contractor rules, so your stand is ready before doors open and removed safely after the event.
Some stands have complex technical requirements, such as live equipment demonstrations that need 3-phase power, compressed air, water and data. For these, we coordinate all services in advance so everything is working on opening day.
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Yes. Stands can be designed with future events in mind, using modular components and replaceable graphics. That way they can be reconfigured for different stand sizes and venues, or updated for new campaigns. Reusable stands reduce long-term exhibition costs while keeping a consistent, professional brand presence.
Straumann’s stands, for example, are modular and adapt to the requirements of each dental exhibition they attend.
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Yes. Exhibit storage and management is one of our core services for clients who attend the same show each year or use a stand across several events. Between shows, components can be maintained and refurbished rather than rebuilt from scratch, which keeps costs down and the stand ready for its next event.
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A custom-built stand is designed and fabricated specifically for your brand, with no layout constraints beyond the venue’s own rules. A modular or hire system uses reusable components that can be reconfigured for different floor plans. That makes it flexible and cost-efficient, especially for clients who exhibit regularly or work to a tighter budget.
Many projects combine both. For Bosch at the Australian Automotive Aftermarket Expo, we paired customised hire components with purpose-built display units, which Bosch has since reused at other events.
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We’ve delivered exhibition stands across a wide range of sectors, including dental and healthcare, pharmacy, automotive and aftermarket, food and beverage manufacturing, gaming and consumer technology, toys and hobby, and tourism. Clients include Sigma Healthcare, Straumann, Bosch, Multivac, Alienware/Dell and the Singapore Tourism Board, among others.
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Yes. We regularly build large-format LED screens, live product demonstrations, interactive stations and audio-visual elements into stand designs. For Alienware and Dell at PAX Australia, we built 35 interactive gaming stations alongside a live Twitch feed and presenter stage. For Multivac at Foodpro, we designed a stand that could run live packaging machinery on the show floor.
EXHIBITION DESIGN AND BUILD AUSTRALIA-WIDE
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