Siemens Mobility

AusRAIL PLUS 2025

Melbourne Convention & Exhibition Centre
12m x 9m

The Brief

AusRAIL PLUS 2025, the largest event in the exhibition's history, brought together more than 8,600 attendees and 260 exhibitors from across the rail industry. Siemens Mobility used the event to showcase technologies shaping the future of rail, including AR/VR experiences, ETCS simulation and advanced infrastructure solutions.

As Siemens' preferred exhibition supplier since 2018, 3D Comm was engaged to create a customer-focused stand that aligned with global Siemens Mobility brand guidelines while reflecting the company's leadership in rail innovation.

The Solution

3D Comm designed and delivered a high-impact, rail-inspired environment that connected Siemens Mobility directly to the industry it serves.

A striking train-inspired architectural structure formed the centrepiece of the stand, complemented by a large LED video wall that delivered dynamic brand, product and technology content. The stand was designed to support multiple levels of engagement, combining visual impact with hands-on experiences and meaningful customer interactions.

Key features included:

• Large-format LED video wall

• Train-inspired architectural structure

• Interactive touchscreen displays

• ETCS train signalling simulator

• Product demonstration zones

• Hospitality and networking areas

• Private meeting space integrated within the structure

• Premium AV, lighting and signage throughout

The Result

The completed stand became a prominent destination on the AusRAIL exhibition floor, successfully guiding visitors from brand awareness through to product exploration, networking and private business discussions.

By combining immersive technology, strong architectural presence and purposeful customer engagement spaces, the stand helped Siemens Mobility create hundreds of meaningful conversations with rail operators, customers and industry stakeholders. The project further demonstrated the value of 3D Comm's long-standing partnership with Siemens, delivering a globally aligned exhibition experience tailored for the Australian market.