EVENTS
ODMA Fair 2027
Exhibition Dates
13-15 August, 2027
Exhibition Venue
Melbourne Convention and Exhibition Centre (MCEC)
Contact
marketing@odma.com.au
ODMAFair, is officially heading back to Melbourne in 2027.
ODMA Fair 2027 is an Optical Industry Trade Fair showcasing the latest offerings for the optical industry in lenses, frames, sunglasses and equipment– bringing together suppliers, practitioners, and industry leaders from across Australia and New Zealand.
Our vibrant Trade Fair is free for visitors to attend and features product and service displays, demonstrations, expert tips, networking spaces, fashion-focused presentations, and more.
ODMA said the event continues to evolve in response to the needs of exhibitors and practices. Following the highly successful Sydney event in 2025, ODMA conducted extensive surveys with both exhibitors and practices to guide decisions around the next event’s timing and location.
Key insights highlighted July/August as the preferred timing, with strong support for including a weekend day, and a clear preference for the event to be held in one of Australia’s two largest cities, Sydney or Melbourne, alternating locations if possible.
ODMA CEO Amanda Trotman said the return to Melbourne reflects the industry’s voice.
“The decision to bring ODMAFair back to Melbourne now seems obvious, but it took considerable planning and reflection to ensure we did what’s right for the industry,” Ms Trotman said.
“Of course, Australia’s major custom built trade fair venues are very busy and booked years ahead, so we are excited to have found a great solution for 2027. We will now focus on securing venue options into the future with this input in mind, to obtain the best event date and location options for ODMA exhibitors and visitors.”
ODMAFair27 will also host the popular Women in Optics event, first launched at the 2025 Sydney fair. Women in Optics is an initiative designed to strengthen the optical industry by empowering and connecting women leaders within it.
More details will be released as available at odmafair.com.au or contact events@odma.com.au.
Make your brand stand out at ODMAFair 2027 with 3D Comm
A PREFERRED SUPPLIER TO THE EXHIBITION
3D Comm has a proven track record of designing and building high-quality custom stands for exhibitors across the optical industry.
Our extensive experience at ODMAFair means we understand the exhibition environment, the audience and what it takes to create a stand that attracts attention, showcases your products and gives your team the right setting to engage customers and generate business. We work closely with each exhibitor to develop a stand that reflects their brand, maximises their space and delivers a strong visual and commercial impact. From creative design and custom fabrication through to project management, logistics, installation and removal, 3D Comm provides a complete end-to-end service.
As a preferred ODMAFair supplier with years of hands-on experience at the event, we are ideally positioned to make your ODMAFair 2027 presence a success.
WHAT WE DO
From concept to completion
We provide all services needed to make your exhibition process an easy experience.
Custom Exhibition Stands
Purpose-designed stands built specifically for your brand, product and space — no templates, no compromises. Every stand is designed to work exactly the way your team needs it to on the show floor.
Digital Stand Design
Concepts are developed and presented digitally before anything is built, using 3D renders and CAD plans so you can see exactly what you're getting. This means changes can be made early, while they're still easy and inexpensive.
Retail Design
The same design and fabrication expertise applied to retail environments, creating spaces that engage customers and reinforce brand identity beyond the trade show floor. From pop-ups to permanent fit-outs, the same attention to detail applies.
Graphic Design
Strong visual communication is built into every stand, from large-format branding through to wayfinding and product signage. Our in-house design team ensures every graphic element is cohesive, on-brand and print-ready.
Project Management
One team oversees your project from brief to bump-in, coordinating design, fabrication, logistics and installation under a single point of contact. Nothing falls through the cracks between separate suppliers.
Custom Fabrication + Joinery
Our in-house workshop builds every stand to precise specifications, from structural joinery through to fine finishing details. Complete control over fabrication means tighter quality control and faster turnaround.
Exhibition Hire Systems
For clients who don't need a fully custom build, our hire systems offer a cost-effective, reusable alternative without sacrificing a polished, professional finish. Ideal for recurring events or tighter budgets.
Installation + Logistics
We manage delivery, bump-in and on-site assembly at the venue, coordinating with show organisers and other contractors so your stand is ready well before doors open. Pack-down and freight are handled with the same care.
Signage + Graphics
From overhead banners to product displays, we produce and install large-format signage and graphics as part of the complete stand build. Every element is produced to match your brand guidelines precisely.
Audio Visual
We integrate screens, sound systems and interactive technology into stand designs to help you demonstrate products and engage visitors more effectively. AV requirements are planned in from the earliest design stage, not added on afterwards.
Lighting, Power, Data + Sound
We coordinate all essential services — lighting, power, data and sound — so your stand functions properly on the day, including for complex requirements like live product demonstrations. Every technical need is planned and tested well before opening.
Exhibit Storage + Management
For clients who exhibit regularly, we store and manage your stand between events, keeping components in good condition and ready for reuse. This reduces both cost and waste compared with rebuilding from scratch each time.
VENUE
Melbourne Convention and Exhibition Centre
The Melbourne Convention and Exhibition Centre is located on the banks of the Yarra River, only a short walk from Melbourne's central business district, and a 20-minute drive to Melbourne Airport connects MCEC to the rest of Australia and the world.
The MCEC was the first convention centre to have been awarded a 6 Star Green Rating. Everything from the extensive use of natural light to the recycled water system has been implemented with one thing in mind – the environment.
FAQ
Common questions clients ask
-
ODMAFair is the optical industry’s trade fair for Australia and New Zealand, bringing together suppliers, practitioners and industry leaders to see the latest in lenses, frames, sunglasses and equipment. For exhibitors, it’s an opportunity to present new ranges face to face, run product demonstrations and build relationships with practices from across both countries.
-
ODMAFair 2027 will be held from Friday 13 to Sunday 15 August 2027 at the Melbourne Convention and Exhibition Centre (MCEC). The event returns to Melbourne following the 2025 fair in Sydney.
-
Yes. ODMAFair is free for visitors to attend.
-
The fair features product and service displays, demonstrations, expert tips, networking spaces and fashion-focused presentations. It will also host the Women in Optics event, first launched at the 2025 Sydney fair. Women in Optics is an initiative to strengthen the industry by empowering and connecting women leaders in optics.
-
Yes. As a preferred ODMAFair supplier, 3D Comm has designed and built custom stands for optical exhibitors over many years, including Eyes Right Optical, whose stand won Best Stand at ODMA in Sydney. We manage the complete project, from design and fabrication through to logistics, installation and removal at MCEC.
-
Further details will be released at odmafair.com.au as they become available. For enquiries, contact ODMA at marketing@odma.com.au.
Need a stand for ODMA Fair 2027?
Contact 3D Comm today for your custom stand quote and let our team bring your exhibition vision to life.