Elme Living

Reed Gift Fairs

Best Large Stand Award Reed Gift Fair 2026

In 2023, Elme Living approached 3D Comm to design and build its first custom exhibition stand for the Melbourne Reed Gift Fair. With two large stand spaces booked and ambitious plans for the future, the brief was to create a distinctive, reusable exhibition environment that could serve them for many years.

Our solution was a clean, contemporary modular stand design with a grand sense of scale. Designed to let Elme Living's extensive furniture and homewares collection take centre stage, the stand uses strong architectural simplicity to create an impressive environment without competing with the products on display.

Rather than creating a stand for a single event, we developed a modular system of interchangeable components that could be reconfigured and repurposed to suit different stand sizes, product ranges and display requirements, maximising the value of Elme Living's initial investment.

Since its debut in 2023, 3D Comm has continued to develop the original concept for successive Reed Gift Fairs in both Melbourne and Sydney, introducing new elements and configurations as Elme Living's exhibition requirements have changed.

The result is an enduring exhibition solution that combines visual impact and functionality while keeping Elme Living's products firmly in the spotlight.