Isalbi Brands

Reed Gift Fair 2025

Creating three distinctive retail experiences within one exhibition environment

Isalbi Brands approached 3D Comm to develop a distinctive exhibition presence for Rogue at Reed Gift Fair 2025. Following the success of the initial project, 3D Comm was subsequently engaged to create two additional stands for the Isalbi Lifestyle and Isalbi Gift divisions.

Each space was individually designed to reflect the unique character of its respective brand, while maintaining a premium and cohesive retail aesthetic.

The Solution

3D Comm developed three highly customised environments incorporating integrated lightboxes, custom-designed and fabricated facades, Maxima System structures and reeded acrylic inserts.

The combination of architectural forms, illuminated graphics and lifestyle imagery created a high-end retail experience, allowing each brand to showcase its products within an engaging and considered environment.

Designed for More Than the Show Floor

A key consideration was ensuring the exhibition assets could continue to deliver value beyond Reed Gift Fair.

The stands were engineered using modular and flat-pack construction techniques, allowing components to be efficiently packed down, securely crated for freight and storage, and easily reassembled for future use.

This approach also enables selected components and assets to be installed within the Isalbi showroom between trade fairs, extending the life and value of the investment while providing a consistent brand environment year-round.

The Result

Three unique exhibition environments that combined premium retail design, custom fabrication and practical modularity, giving Isalbi Brands distinctive spaces across Rogue, Isalbi Lifestyle and Isalbi Gift, while creating a flexible asset base that could be reused beyond the exhibition floor.