Bosch Automotive

Australian Automotive Aftermarket Expo (AAAE) 2026

One Space. Two Brands. One Cohesive Experience.

The Brief

As one of Bosch's preferred exhibition suppliers, 3D Comm has enjoyed a long-standing partnership delivering exhibition environments for the brand.

For AAAE 2026, Bosch required a stand that would bring Bosch and co-exhibiting partner SIA Abrasives together within a single exhibition space, while maintaining clear brand identities and providing an environment suitable for both product presentation and business meetings.

The Solution

3D Comm developed a cohesive stand design that allowed both brands to occupy the one space without compromising their individual presence.

The layout incorporated dedicated areas for Bosch and SIA Abrasives, integrated product displays and strong brand visibility, while creating a consistent overall look and feel across the stand.

A semi-private meeting and boardroom was incorporated into the design, providing a more intimate space for client and business discussions while remaining connected to the open exhibition environment.

The Result

The completed stand provided Bosch and SIA Abrasives with a unified exhibition environment that maximised the available space and supported the different needs of both brands: a clean, professional and highly functional stand that balanced brand presentation, visitor engagement and business functionality within a single footprint.

Our long-standing relationship with Bosch allowed us to understand the brand, its exhibition requirements and the importance of creating a space that works equally well for product showcase, customer engagement and private business conversations. A successful continuation of a long-standing partnership between Bosch and 3D Comm.

Delivered by 3D Comm — Concept • Design • Fabrication • Graphics • Installation.